What of the streets, if it's not Paso, Atawewe, Obesere, Osupa or Small Doctor, it can't just make sense. Will you expect a "NURTW area fada" to listen to Adele, nah he can't even comprehend the lyrics. You just have to play those "Orin melody" songs to him. However, the post isn't about his genre of music, it's about the Entrepreneurial Lessons You All Can Learn From Him.
Small Doctor came into the game less than 3 years ago, but damn, he came in with a new style. A fusion of the afro-urban style into the pangolo music. He made street music a little bit modern. It was now spiced up, beats were made by top-notch producers, tho still maintaining that pangolo beat. Lyrics were dropped which contained vulgar content and the usual slangs. So, what entrepreneurial lessons can I learn from small doctor?
1. Identify Your Market: Ask yourself, what aspect of the aspect will your goods/services be useful for? Small Doctor is someone who the high-class hates for his trashy and noisy music. But the streets love pangolo music, gbedu wey dey burst brain. You can't expect the streets the to listen to Adele-like music, it's not possible. The music has to appeal to them. Small Doctor was able to introduce some urban street-hop into the existing "pangolo street music". Not like all the regular "pon pon sound" or "frog-voice laden songs". Study your market, understand what they need and want, take advantage and monetize!
2. Market your brand: The next thing after discovery is to market your business. Just like a farmer does when he harvests his produce, its time to distribute goods and services to consumers. Publicize your brand, your service, your business. Consumers want to know what exactly it entails. They want to know the benefits of purchasing from you. Small Doctor was able to get street rep from the people of the street, every hotel, bar, restaurants and "mama put joints" were vibing to the "mosquito song". Small Doctor would have done some free shows, gave out free CDs, settled some DJs. Likewise for upcoming entrepreneurs, the beginning is always the hardest. Advertise your services/ brand on social media. Buy friends and family over with some free stuffs. Chances are that you get referrals from close friends. Tap into the world of social media especially Facebook where the level of interpersonal relationship is huge.
3. Have a logo: This is not about graphics design. It's about the core values of your business. Your mission, what you stand for and represent. As a fashion designer, it could be the ability to deliver service on time to clients. Small Doctor had a unique sound, The Hiann Hiann Hiann sound that serves as his intro at the beginning of all his songs. Hardly will you hear any Small Doctor song without that intro.
4. Constantly Evolve and Change Your Practices: After a few years, small doctor felt the need to evolve and move from the rugged life to a new urban lifestyle yet still maintaining the modus operandi: Pangolo music. Mosquito killer penetrated fully into the industry and his song with Olamide coupled with his "Gbera song" grew to be street anthems. There would be a time in your business where you would need to acquire a few employees, employ a new strategy or add a chain of business. This is necessary as change is needed for growth.
5. Set out a continuity plan: People asked what's next with small doctor after “Gbera”, but look, he's got the whole streets vibing to "Penalty". Likewise, set out a continuity plan, your vision for a new year and how you're going to achieve them. A continuity plan is needed so as not to run out of ideas when trying times occur.
Lastly, Don't streamline your career to one aspect. Explore other aspects. Be multi-resourceful.
Written By Otolorin Olabode, A Freelance Writer And Huffington Post Contributor
otolorinolabode@gmail.com
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